An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens As the mother of a 4-year-old girl—as well as a card-carrying feminist with a PhD in women’s studies—I find myself struggling with exactly what it means to raise a daughter in 2020. When Ella was born, my husband and I wanted to make her feel free from the entrenched gender stereotypes about what men and women can do in life: We want her to pursue any career she chooses, marry whomever she wants (or not marry at all), and confidently take on any challenge that come her way. We tried to fill her life with gender-neutral products: We outfitted her room with gray furniture, dressed her in unisex clothes from brands like Primary, and bought toys plucked from both the boys and girls aisles, including train sets, tea sets, and plenty of blocks. Despite these efforts, Ella is perhaps the girliest 4-year-old you will ever meet. My husband and I often stare at her, perplexed, wondering what went wrong. The child refuses to go out without her tiara and sparkly magic wand. She won’t wear pants, or any color besides pink and purple. We want to support Ella’...